Chilled is fresh... chilled is safe

If traditional knowledge is to be believed fresh meat is equivalent to freshly slauhtered meat that is darked in color and openly displayed in the wet markets, thus exposed to the elements as well as to human handlin.

Monterey's "KNOW YOUR MEAT" campaign LAUNCHED

The campain was launched with great fanfare al The Blue Leaf Events Pavillion in Taguig City before a jampacked hall of business partners, consumers and well-wishers.

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